About:
Pitching prospects via email marketing is a tough job. The first priority is to get people to open the message. I write to make readers understand what makes my client's offering stand out and give them their best value. My attention-getting subject lines generate more results with email marketing projects and campaigns. My experience as a headline writer for news and press releases sets me up to write subject lines that make recipients want to delve into the subject matter at hand. In the body copy, I answer readers' natural questions - what's this offering all about, and why does it meet my needs, are two of the top ones. And of course, there's always a call to action -- what do we want the recipient to do, and how do they take that next step?
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